THE CASUALIZATION OF FASHION
One of the hottest segments in women's apparel today is the "athleisure" market. There's no comprehensive definition for it, but basically it takes the term "sportswear" and vastly expands it to include performance/active wear, yoga and tai chi apparel, and just about any casually wearable item that is comfortable yet presentable in various settings.
It is one of the few apparel segments that has continued to grow at double-digit rates in recent years. Millennials, our largest demographic group, have been particularly fond of athleisure products, which has added to demand. Other factors that have contributed to the segment's growth include the rise of the wellness culture, or health- and fitness-oriented consumers; the increasing availability of innovative fabrics that are functional yet stylish; a strong acceptance from celebrities; time-pressed consumers who seeks fashion pieces that are suitable for nearly any occasion; and the long-term shift toward casual clothing in the workplace.
Due to expanding consumer interest, the concept continues to spread across multiple apparel segments - from mass market to luxury, from leisure to office, and from date-night apparel to date-less nights at the gym.
As a result of the increasing integration of athleisurewear into our daily lives, many of today's apparel brands now have attractive offerings in this area. CoCo Couture carries several of them.
BUY NOW:
One is from Canadian designer Joseph Ribkoff.
It 's a double-layered (black over taupe) tunic top with a loose cowl neckline that can be pulled closer to the body, thanks to an attractive tie. The fabric is a gorgeously soft combination of polyester and spandex. Wrinkle? Never!
BUY NOW
Another great look is from Atina Cristina -- a black velour bomber jacket with lace detailing
that will keep you warm on cooler fall evenings. And it works well when running weekend errands or having brunch with friends.
One of the newest items you'll find at Coco is this "get it all done while looking great" top from Frank Lyman, made of easy-care polyester and elasthane..jpg)
BUY NOW:
Additionally, we'll be happy to order anything from the FL WEEKEND book that we have in our store. It shows more than two dozen styles of athleisurewear from Frank Lyman, including leggings, camisoles, jackets, and long-sleeved tops. But if you need it today, we have more in-stock athleisure items for you to try on in the store!
So stop by CoCo Couture today, or order online at our website! These laid back casual looks are some of our top sellers. And you too will love wearing them!
It is one of the few apparel segments that has continued to grow at double-digit rates in recent years. Millennials, our largest demographic group, have been particularly fond of athleisure products, which has added to demand. Other factors that have contributed to the segment's growth include the rise of the wellness culture, or health- and fitness-oriented consumers; the increasing availability of innovative fabrics that are functional yet stylish; a strong acceptance from celebrities; time-pressed consumers who seeks fashion pieces that are suitable for nearly any occasion; and the long-term shift toward casual clothing in the workplace.
Due to expanding consumer interest, the concept continues to spread across multiple apparel segments - from mass market to luxury, from leisure to office, and from date-night apparel to date-less nights at the gym.
As a result of the increasing integration of athleisurewear into our daily lives, many of today's apparel brands now have attractive offerings in this area. CoCo Couture carries several of them.
BUY NOW:
One is from Canadian designer Joseph Ribkoff.
It 's a double-layered (black over taupe) tunic top with a loose cowl neckline that can be pulled closer to the body, thanks to an attractive tie. The fabric is a gorgeously soft combination of polyester and spandex. Wrinkle? Never! BUY NOW
Another great look is from Atina Cristina -- a black velour bomber jacket with lace detailing
that will keep you warm on cooler fall evenings. And it works well when running weekend errands or having brunch with friends.One of the newest items you'll find at Coco is this "get it all done while looking great" top from Frank Lyman, made of easy-care polyester and elasthane.
BUY NOW:Additionally, we'll be happy to order anything from the FL WEEKEND book that we have in our store. It shows more than two dozen styles of athleisurewear from Frank Lyman, including leggings, camisoles, jackets, and long-sleeved tops. But if you need it today, we have more in-stock athleisure items for you to try on in the store!
So stop by CoCo Couture today, or order online at our website! These laid back casual looks are some of our top sellers. And you too will love wearing them!
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