Style at Home Mom Takes on CoCo Couture

How F-U-N was this photo shoot? Little did I know that CoCo Couture’s model of the week — Dana Hefner of Davidson, NC — actually went to my high school. What the what!? Back then, I knew her as Dana Irvin who had aspirations to become a teacher (done!). Now, she is a fashion influencer whose mission is to make “life and motherhood more stylish." Dana carries out this mission daily by posting photos of inspirational ensembles on Instagram for her many fans. Based on her incredible social media content, I knew this partnership would be a win-win. During her style session, Dana proved to have a skilled eye for 'what works' when it comes to cute combos. As a fashion-forward mother of two, she knows what she wants, as well as what looks good on her. The results are picture-perfect!

Max Your Relax

What’s not to love about this ultra-relaxing fashion formula: oversized sweatshirt, gold foil pattern leggings, slip-on sneaks and an oversized tote

Click to shop our vegan totes.

Click to explore our metallic leggings.



Pink Pops

Bold pink embroidery makes a simple off-the-shoulder denim dress come alive.

Shop Coco's light denim shift dress here.






Boho Breeze

A carefree duster in a pretty boho pattern can make tanks and jeans feel more dressed up.





Love & Limes

One of our favorite looks of the day was this lime Neon Buddha sweater with button accents. It’s bright enough to make a statement with jeans and light enough for cool spring days.







Learn More About ‘Style at Home Mom’

To see more of Dana’s signature style, visit her on Instagram @style_at_home_mom.


About CoCo Couture

CoCo Couture provides fashion-forward apparel and accessories for women who believe great style has no age. The Lake Norman boutique is home to sophisticated styles from Frank Lyman, Joseph Ribkoff, Picadilly, French Kande, Susan Shaw, Julie Vos and more. CoCo Couture was named Small Business of the Year in 2019 by the Lake Norman Chamber of Commerce. To explore our fashion collection, visit our website.

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