"Ignore size -- go with what fits you and looks good. Don't get fixated on the numbers."

   So being a retail owner I have quickly come to realize that each designer is quite different when it comes to size.  When a customer comes into the boutique and says "does this run true to size?"......well....what really is "true" to size?    Or how about "one size fit's none?"     As women who are self conscious about looking good and being fit we get worked up over size.

 Clearly, modern fashion has a fit problem. And while it does affect men, whose shirts and jeans rarely bear honest measurements, it’s a much more sweeping issue for women—not just because we have more clothing options but also because we are more closely scrutinized for what we wear. When we get married or interview for a job or play professional sports or run for President of the United States, we encounter a whole set of standards and expectations. We can be shamed for an outfit that’s too slutty, too dowdy, too pricy—take your pick. That’s the burden women carry into the fitting room. And when we can’t find clothes that fit, let alone clothes we like, it can be infuriating.

 I have always hated fitting rooms. It’s not just that I hate the mirrors meant to trick me into thinking I’m skinnier or the curtains that never close all the way so strangers can glimpse me trying to squirm into too-tight jeans. What I really hate is why I have to go to fitting rooms in the first place: to see if I’ve distilled my unique body shape down to one magic number, knowing full well that I probably won’t be right, and it definitely won’t be magic. I hate that I’m embarrassed to ask a salesperson for help, as if it’s somehow myfault that I’m not short or tall or curvy or skinny enough to match an industry standard. I hate that it feels like nothing fits.

There is seriously no answer or simple solution for this ongoing size issue.
“What’s your size?” has always been a loaded question, but it has become virtually impossible to answer in recent years. The rise of so-called vanity sizing has rendered most labels meaningless. As Americans have grown physically larger, brands have shifted their metrics to make shoppers feel skinnier—so much so that a women’s size 12 in 1958 is now a size 6. Those numbers are even more confusing given that a pair of size-6 jeans can vary in the waistband by as much as 6 in., according to one estimate. They’re also discriminatory: 67% of American women wear a size 14 or above, and most stores don’t carry those numbers, however arbitrary they may be.



CoCo Couture carries sizes 00-18 and we will be the first to tell a client that NOTHING is "true to size."   Check out the designer images below.  The left is a size 6 and on the right is a size 12.  They look the same to me....but obviously not.



CoCo Couture has "couture" specialist that are fabulous with matching up correct sizes for all "shapes and sizes."  We specialize in the do's and don'ts of florals and patterns according to shape and size.  We enhance your skin tone with pairing just the right hues to compliment your body shape and skin tones without making you look like you shopped "the look" with that department store basics.  


And if sizing isnt enough to get us all worked up...how about this one....
"Am I too old to wear that style?"

We often hear from our clients..."I am too old to wear that style."  Well then, what is the perfect etiquette for dressing when your over 40?  How about the layered look??





So..is there a guideline to the essentials needed for a wardrobe??

CoCo Couture has you covered!  Use this "18 essential wardrobe" guideline to make sure you are set to go for your Summer fun.  And by the way...don't worry about sizing or age!  There all just a number!
 Well here are the 18 must haves for your Summer wardrobe!




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